Dublin-based Advise expands into UK market with €1.8 million investment
Advise, the AI-powered data analytics platform provider, has announced its expansion into the UK, fuelled by a recent investment of €1.8 million. The company will hire 10 new team members in the UK to facilitate the expansion and bring its agentic AI platform, designed specifically for consumer-packaged goods (CPG) companies, to the market. The Advise platform, leveraging GenAI and Agentic AI capabilities, automates data from multiple sources at speed, producing personalised insights and recommendations for CPG companies to increase their market share and enable informed decision-making.
Advise is the trading name for Dublin-based RecommenderX. It has developed an AI-powered SaaS platform that enables manufacturers in the fast-moving consumer goods market to grow their revenues and margins by driving better pricing strategies. The platform uniquely processes sales, inventory and customer data from multiple retailers in one place – making it the go-to platform for easily accessible, accurate data insights.
Entry into the UK marks the beginning of Advise’s international growth strategy. The UK’s CPG market is worth approximately €24 billion and the current addressable market for Advise’s services in the UK stands at approximately €2 billion. With the expectation that this will continue to grow as, increasingly, CPG companies embrace AI, Advise forecasts that its customer base will double in the next 12 months. The company also expects revenues to grow two-fold by the end of 2026 and annually thereafter.
The company’s expansion comes on the back of its sustained success in local markets. Advise currently counts Britvic, Pilgrim Food Masters, Tayto, Kerry and Dr Oetker as customers.
Advise’s first UK customer, G’s Fresh, have been successfully using the platform for the past 12 months. With annual revenues in excess of £550 million, the family-owned company is one of the UK’s leading fresh food producers, cultivating crops on 17,500 hectares of land and offering an extensive product range, from salad leaves to fresh vegetables, across the UK, Europe and North America.
John Phelan, Co-Founder and Commercial Director, said: “Our expansion into the UK is just the first step in our international expansion strategy as we continue on a path of rapid and ambitious growth. The size of the UK market and its strong appetite for innovation will allow us to extend our market reach and grow our customer base.
“Globally, brands are coming under increasing pressure to boost efficiency while reducing costs. Although the demand for smarter, more agile solutions is evident, many companies are struggling to identify the right AI solutions to meet their needs.
“Our team has more than 20 years of experience in researching and developing AI technologies. As a result, we have a product that can not only make recommendations, but explain them, too. It will change the way an entire industry does things – for the better – and now, the time is right for us to expand into the UK. Our entry into the market also marks our first year working with G’s Fresh, one of the biggest brand names in fresh produce. For them, and many others, we are redefining how they approach analytics to make the right decisions, faster.”
Matt Godbold, Category Marketing Director at G’s Fresh, said: “The Advise platform has been a game-changer for my department. Gone are the days where we would spend hours processing data. Advise delivers high-quality, customised insights to the G’s Fresh dashboard at speed. It’s easy, it’s efficient, and effortlessly combines multiple data sources from EPOS, panel and survey data to show where the market drivers are. It allows me to shift my focus from manual analysis to driving real business growth.”
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Dr Kevin McCarthy, CEO and Co-Founder of Advise; and John Phelan, Commercial Director and Co-Founder of Advise.
