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Ireland has recorded mixed fortunes throughout the COVID-19 pandemic, with the lowest rates per capita in Europe in mid-December 2020, but by mid-January this year was in the grips of
Marketing
Ireland’s Top 25 Most Valuable Brands lose nearly €3 billion worth of brand value amid pandemic woes
Welsh food and drink manufacturers are being encouraged to take up a free listing in an online directory which allows them to promote their products to buyers in the UK
HMG Paints, the UK’s largest independent paint manufacturer, has attained Made in Britain accreditation. The company will now carry the Made in Britain collective mark across its packaging and products
Irish potato grower and packer Meade Potato Company has entered the starch commodity market by extracting starch from surplus potatoes and potato processing by-products. The extraction unit at the Meade
Diageo has launched Guinness 0.0, a new non-alcoholic beer from the brewers at St James’s Gate in Dublin that boasts the same beautifully smooth taste, perfectly balanced flavour and unique
Since 2015, Roust has partnered with William Grant & Sons UK to manage the distribution of Russian Standard, Green Mark and Żubrówka vodkas across Off and On-Trade channels in the
‘Mannok’ is the new identity for Quinn Industrial Holdings, a name which the company’s familiar brands ‘Quinn Building Products’ and ‘Quinn Packaging’ will now transition to. The rebrand coincides with
Long known for its expertise in cheese production, international dairy, nutrition and flavours, Carbery Group is launching Carbery Dairy, a new cheese brand, specifically for the ingredients and food service
A survey conducted by Enterprise Ireland of client companies exporting to the UK has revealed that 92% see opportunities for growth in the United Kingdom post-Brexit. The survey, conducted as
Bord Bia (Irish Food Board) has launched the first consumer promotion of Irish beef in the USA to date, giving US consumers the chance to win a trip to Ireland
Sales of Jameson Irish whiskey passed a record 8 million cases in the twelve months to December 2019 as the brand experienced strong value growth of 9% in the last
Defending its position as the world’s most valuable brand for the third consecutive year, Amazon has broken the so far unattainable US$200 billion brand value mark, according to the latest Brand Finance Global
Guinness and Diageo have announced that Paul Carty (pictured above) is to retire from his role as Managing Director of the Guinness Storehouse, Ireland’s most popular paid visitor attraction and
Over one million people visited Irish whiskey distilleries and brand homes last year, the first time visitor numbers have exceeded the one-million mark. That is according to Drinks Ireland/Irish Whiskey Association,
Technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers. As ad spend on social and tech platforms continues to grow; technology innovations will
Interactive technology company, Smartzer is investing in Northern Ireland for the first time with a 16-strong digital team. Founded in London, the company develops digital video-tagging technology to create an
Obesity “represents the greatest single threat to the health and wellbeing of children in Ireland today and drastic action is needed to protect them.” This is the main message of
Emily Pittman (pictured) has been appointed Vice President and General Manager for Unilever Ireland. Based at the company’s head office in Citywest, Dublin, Emily takes responsibility for growing Unilever’s business in Ireland, working
Veriteer, an international customer experience company with headquarters in Holywood, County Down, is expanding its workforce to meet a significant increase in demand from across Europe and the USA. Veriteer
Grafton Merchanting ROI, Ireland’s leading building merchanting company, is rebranding to Chadwicks Group as part of a €5 million investment programme in the business. The €5 million investment over the next
The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, has introduced new guidelines relating to the advertising
Fáilte Ireland’s Taste the Island campaign has gone live with a brand-new TV ad encouraging domestic holidaymakers to take a short break in Ireland to enjoy some of the 700+
International hospitality giant, PREM Group has launched a new business brand, PREM Hospitality. In a bid to gain better brand recognition with customers, guests and employees all properties will now
Dublin-based mobile technology business, Xtremepush, has become the first Irish-owned tech firm to earn a place on the Gartner Magic
Esri Ireland, the market leader in geographic information services, has announced that Causeway Coast and Glens Borough Council has used
Bord Bia has opened a new office in Tokyo, Japan, bringing to 14 the number of international offices it has
Irish Distillers, Ireland’s leading supplier of spirits and wines and producer of some of the world’s most well-known and successful
The Reputations Agency has announce the results of the annual Ireland RepTrak® 2019 study, the largest and longest running study
Kerrygold, the brand owned by Irish dairy farmers through the Ornua dairy co-operative, has exceeded €1 billion annual retail value
Local Enterprise Offices (LEOs) in local authorities from all over the country have joined forces to make an unprecedented investment
Guaranteed Irish, the not-for-profit business membership organisation championing 600+ homegrown and international businesses in Ireland, has unveiled a new marketing
Jameson Irish whiskey, which is produced by Irish Distillers at Midleton Distillery in Cork, has entered the top 10 of
Skillnet Ireland, the national agency responsible for the promotion and facilitation of workforce learning, won big at the recent 2019
Kerrygold, Ireland’s iconic dairy brand and one of the country’s most successful food exports globally, is placing Irish farming families
Largo Foods, Ireland’s leading snack food manufacturer, has announced its name change to Tayto Snacks, reflecting the strength, longevity, and recognition of
Guaranteed Irish, the not-for-profit business membership organisation, has unveiled new figures which show that global revenues generated by its 550+
The Irish Whiskey Association (IWA) has published statistics which show that there were 923,000 visitors to Irish whiskey distilleries in
Creating a series of long-term tourism development plans for specific geographical locations, developing new festivals to lengthen the tourism season,
County Down-based digital agency Eyekiller is expanding its team in Bangor and securing new business. Symphony Space, a Broadway performance
Solar AdTek, the leading developer and supplier of innovative solar powered and LED lighting systems for outdoor advertising, has completed an
Leading communications agency Springboard PR & Marketing and Waterford City & County Council have won a prestigious national PR award
AIG has extended its partnerships with Dublin GAA, Dublin LFGA and Dublin Camogie for a further five years. The announcement
Walkers Oven Baked Potato Snacks and Snack a Jacks, part of PepsiCo’s ‘Better For You’ range, have teamed up with
The Board of Ornua, Ireland’s largest exporter of Irish dairy products, has appointed John Jordan as Chief Executive Designate. John
Ecocem Ireland and Ecocem GB have launched a new brand. Ecocem is Europe’s largest independent specialist producer of GGBS (Ground Granulated
Hi-Spirits Ireland is to take over the distribution of Paddy Whiskey in the Irish market from July 1st 2018. Until the handover date,
Guinness remains Ireland’s most valuable brand after growing by 5% over the last year to a brand value of €2.1
New Year, new acquisition! Fine Grain Property is delighted to announce it has acquired a 60,000 square feet office development
The Irish Tourism industry needs to work towards changing the perception amongst overseas visitors to reposition Irish food and drink
The number of visitors to Irish whiskey distillery visitor centres reached 814,000 in 2017, according to new figures published by
National Pen, a leading global provider of personalised marketing merchandise, is celebrating its 30th anniversary in Dundalk. The expansion, creating 250
The Irish Spirits Association (ISA) has launched a Love Irish Cream Liqueur campaign. In the lead-up to Christmas, which is a very
Taste Cork is teaming up with The Loop at Cork Airport to showcase the very best of Cork’s outstanding, locally
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